With a passion for writing and business, author and serial entrepreneur, Renita Bryant, decided that it was, indeed, possible to pursue both with enthusiasm.
Born and raised in Fort Valley, GA, Renita began her academic journey at Florida A&M University where she received both her B.S. in Marketing and Masters of Business Administration. After graduation, Renita worked for some of the world’s largest FORTUNE 500 companies including, Johnson & Johnson and Procter & Gamble. In 2012, she registered her first company, Mynd Matters Publishing, a publishing consultancy dedicated to guiding and supporting new and aspiring authors through their book publishing journeys. Under Mynd Matters, Renita has published four of her own books: Yesterday Mourning, Remember Me Not, Remnants of Tomorrow, and Reflections of Forever.
Determined to design a rewarding lifestyle around her love for words and entrepreneurship, Renita left her six-figure career in corporate America in 2014, choosing instead the path of business ownership through the launch of her second business, SightsSet Consulting. SightsSet helps clients integrate consumer understanding into every element of brand strategy and marketing execution. Since inception, her team of strategists has created customized solutions for every type and size of enterprise including one of her previous employers.
In 2017, Renita was awarded a Sundial Brands Fellowship and received an Executive Education Certification in Entrepreneurship from Dartmouth College. Committed to educating others about the power of insights, strategy, and entrepreneurship, Renita facilitates domestic and international workshops, most recently in Buenos Aires, Argentina, and London, England.
In 2018, Renita expanded her reach into the community by creating both a publishing contest and a literary scholarship for youth in her hometown. She also partnered with her alma mater to pilot the Black Business Excellence Initiative, an 8-week summer internship program that connects HBCU students with Black entrepreneurs and small business owners.
When Renita’s not busy running her two companies, she enjoys logic puzzles, connecting with family and friends, exploring the world, writing, and mentoring young women.