Exponential Growth For Our Brands
Our investment philosophy isn't just a set of principles; it's the heartbeat of our mission. It's a steadfast commitment to nurturing visionary founders and shaping a future where innovation and inclusion thrive within the "New General Market."
We are more than just investors; we are partners and advocates.
Our approach is grounded in the philosophy of empowering visionary entrepreneurs, fostering generational wealth, and enabling them to magnify their positive impact on their consumers and communities. In doing so, we simultaneously deliver exceptional returns to our LPs.
Industries We’ve Invested In
In the ever-evolving Consumer sector, we're category-agnostic, zealously pursuing disruptive brand potential. Here is a glimpse of some of the categories we venture into:
How We Invest
Our philosophy is our North Star, guiding us to empower entrepreneurs with the tools for extraordinary success. As we chart the course for these founders, we're anchored by four core principles that underpin our approach.
We are fervent collaborators with founders who champion a socially-oriented purpose. The ability to embrace learning and adaptability defines coachable leaders, and this adaptability is integral to the success of our investments.
We proactively seek out companies operating within expansive, addressable markets characterized by robust economics and the potential to catalyze disruption.
Quality stands as the bedrock of our investments. We are inherently drawn to products and services that boast robust, scalable economics, promise repeat purchases, and chart a clear course towards profitable growth.
Our extensive network, composed of industry contacts, consultants, and more, is a formidable resource for our portfolio companies. Together, we collaboratively leverage these resources and our expertise to forge value across a spectrum of strategic and operational dimensions.
